Advances in National Brand and Private Label Marketing: - download pdf or read online

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht

This e-book offers the newest study on nationwide model and personal label advertising, within the type of unique, rigorous and correct contributions from the 2016 nationwide manufacturers and personal Label advertising convention in Barcelona. It covers retailing-related themes, comparable to model naming and packaging judgements, cost elasticity, positioning, branding, buyer habit, fiscal challenge, techniques in progress, and mature deepest labels.

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Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht


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